Privacy notice
This website is for parents and guardians. Here is what it collects, which is very little.
Last updated: 2026-10-18. ThinkUmi (“we”) publishes children’s activity books. This notice explains what personal information this website handles and why.
Children
Our books are for children, but this website is written for the adults who buy them. We do not knowingly collect personal information from children, and nothing on the site asks a child to enter any details. If you believe a child has sent us personal information, email us and we will delete it.
What we collect
- Email you send us. If you contact us by email we keep your message and address for as long as needed to reply and handle your request.
- Newsletter. Our newsletter sign-up is not yet connected to an email service. If you email us asking for launch news, we keep your address only for that purpose and remove it on request.
- Analytics and cookies. This site currently sets no analytics or marketing cookies and loads no tracking scripts.
Links to other sites
Buttons that take you to Amazon or to a local print partner lead to those companies’ websites, which have their own privacy policies. We do not see what you do there.
Fonts and hosting
Fonts are served from this website itself, so no font provider sees your visit. Our hosting provider may keep standard server logs (such as IP addresses) for security, as is normal for any website.
Your rights
You can ask us what information we hold about you, ask us to correct or delete it, or withdraw consent to the newsletter at any time by emailing contact@thinkumi.com.
Changes
We will update this notice when we add services such as local UAE ordering, a newsletter provider or the ThinkUmi app, and we will note the date of the last change at the top.